We changed our packaging, and here's the reason why.
When we launched Cookie Dough Collective in 2019, we sought out packaging that was kind to mother nature 🌱
We opted for a brown, PLA-lined cardboard tub - it looked the part and was compostable.
We explored alternatives after realizing the brown tubs were not durable enough. They got beat-up in transit, showed blotching, and didn't keep our cookie dough at its freshest.
But through this process, we learned about greenwashing. Greenwashing is the perception of something being environmentally friendly - when really it's not.
We realised our brown tubs, made from cardboard and lined with PLA (aka plastic), were not what they seemed.
They are compostable, but not at home; only at a composting facility. And at the time of writing this, we don't have that in New Zealand.
So, tubs end up in the landfill - they seemed green but they weren't.
We knew we needed to make a change. We wanted a safe, durable, and environmentally friendly tub.
Working with a packaging consultant, we assessed other options to make sure that we could sustain a light environmental footprint.
It may seem counterintuitive, but plastic was the clear winner.
Our new #5 plastic tubs can be recycled in Auckland - we have a fancy new facility in NZ that opened in 2020.
And because we can recycle this waste, it's actually way better for the environment.
Plus, these tubs are durable enough to reuse - for lunches, art projects or new seedlings, just to name a few.
We're so excited to be launching our new tubs and hope you love our new look - even if you loved the old one :D
Reach out with any questions.